5.7 million Amiibo figures have been shipped worldwide, with the majority heading over to the US and Canada, Nintendo revealed in its third quarter financial briefing.
“We had already shipped 5.7 million units worldwide by the end of last year,” said Nintendo president Satoru Iwata. “Amiibo is performing especially well in the US, Canada and Australia. Some figures are sold out and are being sold at online auctions at premium prices – something which none of us had predicted.
“I can say that Amiibo has kicked off smoothly, as it is a brand-new product category, launched with a much lower recognition rate than other action figure related proposals from other companies.”
63 per cent of all Amiibo figures made their way to the US and Canada, with approximately 70 per cent of these actual sold through to consumers. Similar sell-through has been achieved in Japan and Europe, while around 90 per cent sell-through was achieved in Australia.
Check the pie-chart below to see the breakdown of shipments across all territories.
The most popular Amiibo figures appear to be Link, Mario and Pikachu.
Source: Nintendo third-quarter financial briefing
