After the torrent of press and hype followed by the unbelievable backlash of Homefront, it seems like America 2049 could not have come at a more inconvenient time. As vague as the teaser trailer is, the similarities are fairly blatant. The differences, however, are much more intriguing. Where did this video come from? Who is behind it? We’ll discuss what we have managed to find out so far.
There’s been no real information released about the publication America 2049. Everything related has focused on the lore of the game. It has been noted that there are a few tags on the trailer at The Escapist which peg Fuel Change, a marketing firm, as the developer and publisher. There is no sign of the title on Fuel Change’s website as of this post, but being a clear product of viral marketing, traces of real world connections could shatter the illusion. Supporting this claim, several comment threads and forums-goers have happened upon the following Google Cache:
You might also recognize a few other famous film and television actors mixed in there, including Cherry Jones of 24 fame and Victor Garber from Alias.
Stay tuned for the launch of “America 2049”, a groundbreaking human rights transmedia game featuring Margaret Cho, Harold Perrineau, Anthony Rapp and more. Presented by Breakthrough.tv and with high-profile artist partner by Fuel.
Transmedia is a buzzword commonly associated with viral marketing and ARGs (alternate reality games), which America 2049 seems to be. The official site is located at America2049.com and features a countdown that ends in a little over 10 days, which gives us until March 4th to figure out exactly what we’re looking at. After watching the teaser trailer, the story unfolds further through a series of websites that have a common bond. Here’s the trailer:
Source: The Escapist, AusGamers
