A giant PlayStation VR has been erected at London Kings Cross Station. While you’d be mistaken for thinking it had been specially made for The BFG, it’s actually part of Sony’s marketing campaign to promote the launch of the headset.

Described by PlayStation UK as a “flipping massive” PS VR, the impressive structure actually houses some smaller PS VRs which people can take for a spin.

PlayStation UK will be at Kings Cross until Sunday. PS VR launches tomorrow.